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    Help Centre Privacy Policy

  • Privacy Policy

    1. Privacy Policy

      What is this Privacy Policy for?


      This privacy policy is for the Genius loyalty, cashless website and mobile application (On Android, iPhone and Windows Phone) maintained and served by MCR Systems and governs the privacy of its users who choose to use it. We will just refer to the Genius App to cover all elements of loyalty, cashless and the mobile app.


      The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the mobile app, the website and website owners. Furthermore the way the website and mobile app processes, stores and protects user data and information will also be detailed within this policy.



      The Website and App


      The website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their experience. The website complies to all UK national laws and requirements for user privacy.



      Use of Cookies


      This website uses and requires cookies to better the users experience while visiting the website. A notice of cookie use is displayed on the users first visit to the website to comply with legislation requirements.


      Cookies are small files saved to the user's computers hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.


      This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google's privacy policy here for further information.



      Information Collected


      On some parts of the website and app, you may be required or asked to provide some limited personal information in order to enable the provision of certain servers (e.g sales enquiry, gain access to our solutions). MCR may store this information manually or electronically. By supplying this information you are consenting to MCR holding and using it for the purposes for which it was provided. Information provided will be kept for as long as is necessary to fulfil that purpose.


      We may also collect information about your computer, including where available; your IP address, operating system and browser type, for system administration and to report aggregate information to our webmasters. This is statistical data about our users' browsing actions and patterns which does not identify any individual and allows us to ensure that content from our site is presented in the most effective manner for you and for your computer.



      How Collected Information Is Used


      Personal information provided to MCR Systems by you will only be used for the purpose stated when the information is requested. Personal information will not be sold to third parties, or provided to direct marketing companies or other such organisations without your permission. Personal information collected and/or processed by MCR Systems is held in accordance with the provisions of the Data Protection Act 1998.


      Demographical and statistical information about user behavious may be collected and used to analyse the popularity and effectiveness of MCR Systems website and solutions. Any disclosure of this information will be in aggregate form and will not identify individual users.



      How Collected Information Is Stored


      Information which you provide to us will ordinarily be stored on our secure servers. Which are hosted by third party contractors. No information is transferred to a destination outside the European Economic Area ("EEA"). By submitting personal information, you agree to allow us to store and process the data. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.


      We may disclose your personal information to third parties if we are under a duty to disclose or share such information in order to comply with any legal obligation or to protect the rights, property or safety of MCR systems, its customers or others.



      Contact & Communication


      Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.


      This website and its owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to view any purchase or sale information made by you. These details are not passed on to any third parties.



      External Links


      Although this website only looks to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites, similar to; Google or MCR Systems)


      The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.



      Marketing & Contact Preferences

      You can manage how and when we contact you through the ‘Notification Settings’ on the Genius App or through the website.



      Resources & Further Information


      Data Protection Act 1998

      Privacy and Electronic Communications Regulations 2003

      Google Privacy Policy


      Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email.


      Any queries or concerns about privacy on MCR websites or applications should be sent by email to or addressed to the Data Protection Officer, MCR Systems, Vantage House, Vantage Park, Leicester, LE4 9LJ.


      This policy was last updated 25th September 2018